About the Book

Will this new technology work to solve the problem its inventors claim it will? Is it likely to succeed? What is the right technical solution for a particular problem? Can we narrow down the options before we invest in development? How do we persuade our colleagues, investors, clients, or readers of our technical reasoning?

Whether you’re a researcher, a consultant, a venture capitalist, or a CTO, you will need to be able to answer these questions clearly and systematically. Most learn these skills only through years of experience but, by making them explicit, this book creates a more efficient learning process and speeds its readers towards higher-level careers.

First, it will provide you with the tools to think through matching new (and old) technologies, materials, and processes with applications: it covers which questions to ask, the resources you’ll need to answer them, and who deserves your trust. Then, it talks you through analyzing the information you’ve gathered in a systematic way and dealing with uncertainty. Next, there are chapters on tailoring your writing to your audience, making a persuasive and structured technical argument, and writing in a way that is credible and easy to follow.

Finally, the book includes a case study: a worked example on the subject of neuromorphic engineering (building brain-like circuits in silicon) that begins with an idea and follows through the twists and turns of the research and analysis process to a final report.

You can see Sunny talking about the book in these videos:

Chapter 1: Key Questions

Chapter 2: Finding Answers


Chapter 4: Analyze

Chapter 7: Credibility

Full contents and purchasing details via the Oxford University Press.